Work for 8/27/13 MASC 380

Abraham Maslow

Abraham Maslow was an American psychologist, who created his theory called “Maslow’s Hierarchy of Needs.”

This information pertains to advertising, in that we must know what people want/need in order to appeal to them. The pyramid of needs/wants breaks this down in order of most basic needs to continue living, onto the more specific morals/wants/desires of the individual person.

Companies that Merged:

Omnicom Group and the Publicis Groupe

What is advertising?

Advertising is bringing something to the attention of a mass-audience.